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Your Own Website by Robert Genn

Your Own Website
by Robert Genn

Just recently Leah Markham joined our staff of consultants at the Painter's Keys. A professional website designer who has built dozens of websites for artists, she will be improving the worldwide visibility of artists on our Premium Listing pages. This is where, for $100 per year, we build a special page for artists. Currently accessed by thousands of Painter's Keys visitors, we are looking to build further search engine traffic.


From the day in 1999 I first looked at the Internet, I've realized what a game changer the medium is. Artists need either a Premium Listing or a stand-alone website--or both. A web presence is a must for marketing yourself, securing and empowering dealers and, for some, the growing convention of direct sales. For a once-only fee of $100, Leah has come up with a useful tool to make your stand-alone website happen.


"More and more artists are tackling website design without proper instruction," says Leah. "Often they become frustrated and give up using their website altogether because they don't know how to use it to attract visitors. They find it difficult to update, or it lacks the features they really need. I've undertaken to clearly show everything artists need from start to finish in one comprehensive package."


Leah has made a 7-hour video (divided into short segments) that walks artists through an easy to follow step-by-step instruction showing how to:


Set up your own website in a system that is easy to use and has all the tools needed.
Engage with your collectors through email marketing.
Sell online using PayPal or Google Checkout.
Set up Facebook/Twitter and show how these tools can be used to grow your collector base.
Incorporate a blog into your website and how it can be used.
Photograph your work and edit images using Photoshop Elements.
Incorporate social sharing buttons to encourage people to tell others about you and your work.
Optimize pages for search engines to attract more visitors.
Utilize website statistics to see who is visiting your website and how that is helpful.
Tie it all together to promote your work.

While the quality of your art is the greatest determiner of success, Leah's online video tutorial will show you how to effectively guide people to your work. You can check out Leah's offer here.


Best regards,




PS: "Full many a flower is born to blush unseen,

And waste its sweetness on the desert air." (Thomas Gray)


Esoterica: Our webmaster Yuri Akuney and other trusted advisors have looked at Leah's material and found it to be clear, thorough and effective. I found it to be a no-frills, straight-up demonstration of hands-on information. There's a learning curve, but it's not daunting. For those who want to inexpensively become a player on the world art stage, Leah's selected and free tools are the best we have yet seen. The reason for an online tutorial video is the changing nature of technology, applications and software. Unlike receiving a disc in the mail, Leah regularly updates the info so you stay ahead of the pack.
Robert Genn has given ARTAZINE permission to post from his twice-weekly newsletter. For more of his artistic insights, visit his blog at www.painterspost.com.

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